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大旅行从小型信息亭开始
机场自助服务技术有助于提高旅客满意度和机场收入,但 "一刀切 "的解决方案并不总是适合所有情况。在规模确实很重要的航站楼,我们来看看市场上最轻薄的自助服务亭之一,以及它能带来的机遇。
Airports these days are big business. They are not just hubs built for effective people movement, but are myriads of entertainment, full of high-end shopping outlets, restaurants and leisure experiences. In fact, around half the revenue for airports comes from non-traffic and non-operational services, such as advertising, sponsored zones and retail spaces.
当每一寸土地都是潜在的赚钱工具时,机场对如何、何时、何地在旅客旅途中赚钱深有体会。除了航空公司的着陆费和航站楼租金等显而易见的航空收入外,机场还深知,让旅客满意是提高盈利的不二法门。即使旅客满意度提高 1%,也会带来平均 非航空收入的非航空收入。
但是,机场如何才能在确保无缝旅客体验的同时最大限度地增加收入呢?这就是智能技术与人类心理之间的平衡。
空间经济
控制航站楼内旅客的焦虑情绪是改善旅客体验的重要一步。众所周知,办理登机手续和安检过程是旅客旅途中压力最大的环节,但为解决这一问题而增加工作人员和大型服务台并不一定对业务有利。
When space, velocity and passenger expectation are considered key contributors to success, self-service technologies for check-in, bag-drop and biometric scanning are obvious solutions. They can help to minimize passenger stress by reducing check-in time by up to 40% and also expediate passenger flow towards the terminal airside, where psychologically passengers become more relaxed - and more likely to spend.
旅客旅途中的压力水平。
But for airports that want to create their own process flows using a unique mix of hardware and software systems, what is the best solution to choose? By way of speed, accuracy and design - we think the Ink Totem kiosk is an excellent choice.
Packed with potential, the super thin and sleek Ink Totem kiosk is designed to support customer self-service in a number of settings and applications in the airport and beyond. Boarding with biometrics or a mobile phone scan couldn't be any easier - just look at the Ink Totem without stopping and it instantly gives a boarding result. The slim and stylish design takes only a fraction of the space of a traditional kiosk too, making it simple to fit into any environment and creating more space for the things that matter most – the passengers.
纤巧时尚的自助服务亭
The Ink Totem is the latest product produced by Ink Innovation, a company that has been developing smarter airport solutions for 11 years. They currently have hardware installations in more than 10 airports across the globe and run software systems in over 100 airports. In their latest venture to develop one of the most space-saving airport kiosks in the world, Ink came up with the design by putting the customer’s satisfaction at the forefront.
Ink Innovation 硬件系统主管 Yurik Schwab 解释说:"我们希望设计一款多功能信息亭,帮助企业最大限度地利用空间。同时,我们还希望建立灵活的自助服务功能,让员工有更多时间专注于提供卓越的客户体验。
He adds, “We care deeply about the difference our products make to passengers’ journeys to and through airports - and this is evident in the results of Ink Totem.”
在(小小的)盒子里思考
虽然最终目标很明确,但在制造过程中寻找组件却是一项挑战。市场上没有现成的交互式屏幕能满足 Ink Innovation 所设想的小尺寸(或预算)的紧凑型设备。
On a search for a custom solution, Ink discovered Neonode’s Touch Sensor Modules which are available in custom lengths. The sensor modules offered exceptional speed and accuracy and could be seamlessly integrated into the small display screen embedded in the Ink Totem. Configuration of the touch area could be completely customized so adjusting the application interface for bespoke airport needs was made possible – keeping it flexible for multiple uses at check-in, security or boarding. Ink also proclaimed that the added bonus was that the touch sensor modules could also make interaction with the screen completely touchless. Users could operate the screen by simply hovering their fingers above the screen without the need to touch it – which added value in terms of cleanliness and user experience.
"Yurik 说:"我们发现 Neonode 在商业和技术支持方面都非常出色。"所有文档都非常清晰、及时,而且很容易找到。当我们有问题时,Neonode 总是能提供帮助并迅速做出回应。
传感器模块可以在任何方向上使用,这意味着 Ink 公司的工程师可以将其用于小型标准屏幕上,垂直安装以适应自助服务终端的设计。由于每个单元只需要一个传感器模块,因此 Neonode 解决方案在尺寸、成本和功能方面都非常适合。
"Neonode 欧洲、中东和非洲地区销售总监 Bastien Beauvois 说:"我们的使命是帮助合作伙伴实现他们的愿景。"我们很高兴能支持 Ink Innovation 创造性地、务实地应用 Neonode 的非接触式触摸技术,我们期待着未来的进一步合作。
门外
除了登机口,Ink Totem 还为整个机场的自助服务应用创造了可能性。一个很有前景的应用是在零售空间使用 Ink Totem,并在其中增加一个读卡器作为自助 POS 终端,为停留时间购物和用餐带来现代感。
Ink Totem can also be used with facial recognition to grant access to airline lounges or any controlled area, making it effortless for ground crew, airline staff and passengers to verify their identities for smooth and safe movement through the airport. For added security, Ink Totem can also be equipped with finger vein biometrics technology, which identifies a person by the unique pattern of the vein in their finger — something that’s nearly impossible to fake.
And let us not to forget the arrival – another part of the traveler’s journey that tops the list of anxiety provoking processes. Ink Totem could be used give passengers the control over their ongoing journeys when booking hotels, arranging holiday excursions, renting a car or ordering a taxi.
了解更多
Ink Innovation is a provider of a unique ecosystem of blockchain, biometrics, mobile and cloud systems for the travel industry and other organizations to improve operational flow and transform passengers’ experiences and journeys worldwide. Learn more at innovation.ink
关于尤里克
Yurik Schwab 是墨水创新公司的硬件系统主管,负责为墨水硬件产品提供最佳质量和性能。Yurik 在管理从概念到产品推出的项目和工程团队方面拥有丰富的经验。他在物流和运输、航空公司地面运营、旅游运营商和酒店行业经验丰富,主要侧重于管理运营和地面服务。在加入 Ink 之前,他曾在多家航空公司和装卸公司工作,帮助不同部门开发服务和运营。在此期间,他加强了自己在项目分析、IT 系统分析和开发方面的背景,并提高了自己的领导力和管理技能。